Geneologie is a Greek and collegiate-licensed custom apparel company. As Social Media Manager, I oversee all activity on the Instagram and Pinterest accounts, responsible for creating posts that showcase the various products offered, all while tracking engagement and insights. Please take a look at my marketing efforts which increased company sales.

As Assistant PR Chair, I created the sorority’s TikTok account and assisted in creating social media content for the chapter. While I was Director of Social Media & Marketing the following year, I was responsible for overseeing all marketing efforts such as: creating social media campaigns for Instagram, Facebook, and TikTok, promoting our core values, as well as directing artistic efforts through merchandise, banners, social media graphics, and digital imaging. Please review my marketing tactics that were crucial in fostering strong connections with potential new members, contributing significantly to our chapter’s growth and success.

Here, I have a selection of innovative assignments and projects that were done during my academic experience which signifies my commitment and ability to think outside the box with a creative outlook.